President Donald Trump and his sons, Eric, Donald Jr. and Barron, co-founded World Liberty Financial, a cryptocurrency platform first announced by Eric Trump in August 2024. While President Trump holds the title of “co-founder emeritus” and is not involved in day-to-day operations, his children oversee the management and strategic activities of the project.
Zach Witkoff, son of Trump ally Steve Witkoff, is also listed as a co-founder and involved in key decisions. The platform’s leadership team includes decentralized finance (DeFi) specialists Chase Herro and Zak Folkman. This combination of family oversight and experienced DeFi developers has positioned World Liberty Financial as a notable project in the cryptocurrency sector, attracting interest from investors and market watchers.
World Liberty Financial uses Ethereum and the Aave protocol
World Liberty Financial is based on the Ethereum blockchain and uses the Aave protocol to enable automated digital lending and borrowing. This setup allows the platform to operate without banks, providing fully on-chain loans and deposits for both individuals and institutions.
Transactions on Ethereum are publicly recorded, allowing users to verify activity directly on the blockchain. The platform’s $1 stablecoin and WLFI token are designed to keep digital dollars circulating efficiently and support lending, borrowing, and trading.
Ethereum’s established infrastructure and large developer base help World Liberty Financial integrate with other decentralized financial services, supporting broader adoption and compatibility with existing crypto applications.
WLFI Token and 1 USD Stablecoin
World Liberty Financial has issued a native token, WLFI, with a market capitalization of $3.56 billion in October 2025. This places it as the 43rd largest cryptocurrency globally. WLFI is available on major exchanges including Binance, Coinbase, and OKX, allowing users to trade, invest, or stake on the platform once lending features are activated.
The platform also introduced a stablecoin, USD1, pegged to the US dollar. 1 USD is issued on Ethereum and BNB Chain, allowing for faster and cheaper transfers than traditional banking methods. Stablecoins like USD1 are widely used in DeFi to maintain a predictable value for trading, lending, and borrowing.
USD1 has been listed on major US exchanges including Coinbase and Kraken, providing additional liquidity and legitimacy in the market. The combination of WLFI and USD1 allows the platform to function as a speculative investment vehicle and transactional tool for DeFi participants.
The role of the Trump family and WLFI holdings
President Donald Trump’s sons (Eric, Donald Jr. and Barron) remain actively involved in the management of World Liberty Financial, along with Zach Witkoff. The family owns a substantial portion of the WLFI tokens.
WLFI began trading in September 2025. Reports indicate that the token’s market activity increased the Trump family’s net worth by over $6 billion, reflecting both the token’s market capitalization and its trading volume.
The concentration of WLFI ownership among the founders gives them significant influence over token distribution and market decisions, a factor commonly observed in cryptocurrency projects during early-stage token allocation.
World Liberty Financial Regulatory Review
World Liberty Financial, co-founded by President Donald Trump and his children, has been under scrutiny by US lawmakers. In May 2025, Senator Elizabeth Warren questioned a $2 billion investment by Abu Dhabi-based MGX in Binance, which used World Liberty Financial’s $1 stablecoin.
Members of the House of Representatives have formally requested access to suspicious activity reports (SARs) associated with the Trump family’s crypto companies, including World Liberty Financial. These requests are part of an official review to verify compliance with federal financial regulations.
President Trump has publicly stated that he has not monitored the profits of his family’s crypto projects. Despite this, his sons (Eric, Donald Jr. and Barron) continue to be actively involved in the management of the platform and its token holdings.
World Liberty Financial Market Importance
World Liberty Financial is a cryptocurrency platform co-founded by President Donald Trump and his sons, featuring the WLFI token and the $1 stablecoin. As of October 2025, the WLFI token has a market capitalization of $3.56 billion, placing it among the top 50 cryptocurrencies globally.
The platform operates on Ethereum and BNB Chain, allowing users to lend, borrow, and transact using their digital assets. Its combination of a stablecoin and a native token enables both digital trading and lending within a single system.
The project has come under scrutiny from US lawmakers, including requests for access to financial activity reports related to the Trump family’s cryptocurrency holdings. Regulators are monitoring compliance with financial laws, especially given the Trump family’s high-profile founders and significant token holdings.
World Liberty Financial’s scale and structure make it one of the most notable politically affiliated crypto companies, and its development is closely followed by investors and regulators alike.
| Metric | WLFI tab | 1 USD stablecoin |
|---|---|---|
| Name | W.L.F. | 1 dollar |
| Current price | $0.1321 | $1.00USD |
| Market capitalization | $3.56 billion | $2.69 billion |
| Circulating supply | 24.56 billion | 2.69 billion |
| Maximum offer/support | 100 billion WLFI | Fully backed by US Treasuries and cash equivalents |
| Blockchain networks | Ethereum, BNB chain, Solana, Aptos | Ethereum, BNB chain, Solana, Aptos |
| Main function | Governance, participation, loans and debt | Stable digital payments, loans and liquidity. |
| Founders and management | President Donald Trump, Eric Trump, Donald Jr., Barron Trump, Zach Witkoff; Trump’s children manage daily operations | Same as WLFI platform |
| Launch and start of operations | Platform announced in August 2024; WLFI token trading started in September 2025 | USD1 launched in October 2024 |
| Exchange Listings | Binance, Coinbase, OKX | Coinbase, Binance, Kraken, OKX |
| Token classification | #43 by market cap (CoinGecko) | N/A (stablecoin) |
| Market/financial impact | The trade increased the Trump family’s net worth by ~$6 billion | Used for fast and stable digital transactions |
| Planned Features | Crypto debit card; commodity tokenization (oil, cotton, wood) | Integration with WLFI for loans and payments |
| Regulatory oversight | Monitored by US regulators | Reviewed by US regulators; meets institutional standards |
| Partnerships and integrations | Gemini, Coinbase, Chainlink (CCIP), BitGo; cross-chain support | Same as WLFI; compatible with Ethereum and BNB chain |
| Target users | Retail investors, institutional clients | Retail users, institutions using USD1 |
Also read: Trump Family Takes Over Crypto Company: $550 Million Raised Under Scrutiny