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World Series viewers again saw the Ontario ad featuring President Ronald Reagan.
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Premier Doug Ford said on Friday that he would stop playing in the United States on Monday, October 27.
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On Saturday, hours before the ad was played, President Donald Trump said he would impose more tariffs on Canada.
President Donald Trump said Saturday he would impose more tariffs on Canada. Hours later, Ontario’s ad featuring former President Ronald Reagan criticizing the tariffs aired during the second game of the World Series.
The announcement was expected. The campaign was launched by Ontario Premier Doug Ford and has been the latest flashpoint in trade tensions between the United States and its northern neighbor.
The ad initially drew the ire of Trump on Thursday night, who posted on Truth Social to say he was putting an end to all trade negotiations with Canada. Ontario later announced Friday that the ad would be pulled on Monday, but only after it aired during the World Series games on Friday and Saturday.
Trump said on Truth Social on Saturday that he would add an additional 10% tariff on Canadian goods.
Games one and two of the World Series, between the Toronto Blue Jays and Los Angeles Dodgers, were played in Canada. The Blue Jays won the first game on Friday, dominating with an 11-4 victory, while the Dodgers won 5-1 in the second game.
Srividya Jandhyala, an associate professor at the ESSEC Business School, told Business Insider that the Canadian government has set a goal of doubling non-U.S. exports over the next decade and is beginning to reengage with India and China.
“There is a growing emphasis on diversifying markets and trade relationships, which would cushion risk,” Jandhyala said. “For an individual exporter, the challenge is finding new customers in markets where they have not previously had partnerships, customers or relationships.”
The relationship between the United States and Canada has had a difficult year. A Canadian boycott of American products began after Trump earlier this year imposed a 25% tariff on almost all imports, from lumber to auto parts, from the old ally. Canada retaliated with equal reciprocal tariffs.
After some stops and starts, Trump raised the tariff on Canada to 35% in August for all goods not covered by the USMCA trade deal, such as agricultural and timber products, and to 50% on steel and aluminum imports from Canada starting in June. In September, Canada lifted its retaliatory tariffs, except for those on imports of steel, aluminum and automobiles.
The White House did not immediately respond to a request for comment from Business Insider.
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