Apple (AAPL) is one of the most respected companies in the technology space. The company reached a notable milestone in October, becoming the third company to surpass a $4 trillion market capitalization, according to NBC. Despite its size, Apple stock has lagged behind other tech giants, specifically Nvidia and Microsoft, as it has enjoyed a 12% price rise in 2025 compared to Nvidia’s 36% rise and Microsoft’s 21% jump as of November 14.
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With Apple hitting the record high, retail investors may be wondering if now is the right time to buy shares or if it is wise to wait patiently for a better opportunity to buy. Here’s what investors who are on the fence about buying Apple stock should consider.
Growth is a key indicator that analysts look at to determine a company’s growth opportunities. Although Apple has had a modest increase in its stock price this year, it could be better. According to NBC, the apparent lack of a long-term plan with artificial intelligence (AI) is holding it back a bit.
Less-than-stellar iPhone sales are another drag on Apple’s performance.
“Apple’s modest growth is due to slowing iPhone sales, particularly in China, a lagging AI strategy compared to its competitors, increased scrutiny of its business model by regulators, tariffs, market saturation and a lack of breakthrough innovation forcing consumers to upgrade,” said Stephen Callahan, behavioral trading analyst at Firstrade Securities.
Understandably, this may make some investors hesitant to invest in Apple stock.
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The timing of buying any stock generally depends on the investor’s risk appetite and their timeline. That said, there are a few reasons to consider an investment in Apple.
On the one hand, The Motley Fool noted that sales of the new iPhone 17 have been strong. Additionally, Apple has a strong balance sheet, making it a very attractive investment opportunity.
“Factors saying it’s a good time to buy include the current iPhone 17 and upcoming iPhone 18, which are expected to drive strong demand and revenue growth in the coming quarters. The company has excellent financials, including strong free cash flow, which some analysts believe makes the stock undervalued,” Callahan said.
These variables make Apple attractive to analysts who follow the stock. “Several analysts maintain ‘Buy’ or ‘Strong Buy’ ratings, with high price targets over the next 12 months,” Callahan said.