Entrepreneur and professor Scott Galloway believes that the path to becoming “rich” is simpler than most people believe.
“I define rich as: passive income that is greater than what you spend,” Galloway told Chris Williamson during a 2024 interview. (1)
By that definition, Galloway said his multimillionaire working friends are poorer than his five-figure retired father because their expensive lifestyles outweigh his seven-figure income.
“Between his Royal Navy pension, Social Security… and a dozen twenty-five cent washing machines in caravan parks… (my father) makes about $52,000 a year without actually working,” he explained. “He spends $48,000. He’s rich, his passive income is greater than his expenses.”
Galloway believes that financial freedom is a better measure of wealth than just income. And that most people can achieve this status with a simple three-step process. Here’s a closer look at his formula for success.
In the face of economic uncertainty, many Americans are taking on multiple jobs and side hustles.
According to one survey, 27% of American workers have some side job or freelance work. (2) And, according to the Federal Reserve, in September 2025, 5.4% of the workforce held multiple jobs. (3)
Some people juggle multiple jobs to reduce risk, but Galloway sees this as a distraction.
“I hate side businesses,” he said, explaining that most people would be better off doubling down on their main business. “Find something you’re naturally good at and can be in the top 10% or 1%, in an industry that has an employment rate over 90%, and focus on it.”
Some of the factors that affect your wealth and financial situation are beyond your control.
Galloway explains that the 2008 financial crisis wiped out one of his business projects and much of his accumulated wealth. “I can’t control that,” he said. “But I can control my spending.”
By focusing on factors that are within your control, such as saving, spending, and long-term investing in low-cost ETFs and index funds, Galloway says you can optimize your financial position regardless of what the market throws at you.