We recently compiled a list of the Top 10 Long-Term Investments for Kids. Altria Group, Inc. ranks tenth among Better long-term investments.
TheFly reported on December 22 that Goldman Sachs analyst Bonnie Herzog highlighted a key positive catalyst for MO following regulatory progress in its modern oral nicotine portfolio. The FDA granted marketing authorization on December 21, 2025, for six on! PLUS nicotine pouch products manufactured by MO subsidiary, Helix Innovations LLC.
This approval, the first under the FDA’s new pilot program for accelerated premarket tobacco product applications (PMTA), supports Altria Group, Inc.’s (NYSE:MO) “Moving Beyond Smoking” strategy by offering a differentiated, “soft-body” pouch experience in multiple flavors and strengths (6 mg and 9 mg), improving its competitiveness against dominant rivals such as ZYN.
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Herzog noted that this regulatory milestone could serve as an important growth driver, positioning the corporation to expand its high-margin oral nicotine portfolio. The approval aligns with the company’s broader operational shift toward reduced-risk products while maintaining traditional revenue streams.
In contrast, BofA Securities analyst Lisa Lewandowski maintained a Buy rating on MO but lowered the price target to $64 from $66 on Dec. 19, citing evolving consumer trends and pressure from the illicit e-vapor market.
Altria Group, Inc. (NYSE:MO) is a leading American tobacco and nicotine products company headquartered in Richmond, Virginia. It is one of the largest producers and marketers of oral and smokable tobacco products in the United States, selling iconic brands such as Marlboro cigarettes, Black & Mild cigars, and smokeless products such as Copenhagen and Skoal.
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