F1 Academy reveals major brand refresh ahead of 2026 season

As the all-female racing series approaches its fourth season, it has undergone a branding overhaul, moving away from cyan blue and fading toward purple and pink. Now it stands out with a bold purple base color and white, cyan blue and hot pink accents. Additionally, it features a pixelated font and an ‘accelerator’ icon.

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The new branding will be seen on the F1 Academy social media pages and website.

“For the fourth year, we are taking another step forward,” said Susie Wolff, CEO of F1 ACADEMY. “In just three seasons, we have created real momentum, gained global visibility and challenged outdated perceptions about who belongs in our sport.

“F1 ACADEMY has cemented its place on the racing ladder and is already shaping the next generation of talent. Today, we reveal a bold new identity that reflects our ambition and the change we are driving to help shape the future of our sport.”

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Formula 1 CEO Stefano Domenicali added: “F1 ACADEMY has gone from strength to strength and achieved a lot in just three years, nurturing grassroots talent, raising global awareness and breaking down barriers.

“This new brand identity defines the series as it moves forward, welcoming the next generation of F1 drivers and fans, backed by the commitment of the teams, race promoters and partners. F1 ACADEMY has demonstrated the value it brings to our sport, both on and off the track, and I know it will continue to grow and succeed.”

The F1 Academy has gone from strength to strength over the years. It has gone from starting out competing in front of empty grandstands to being a part of F1 race weekends and drivers graduating to move up the motorsport ladder. The most recent success story comes from 2025 champion Doriane Pin, who was confirmed as a Mercedes development driver on January 21, 2026.

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