Noble Chicken, the fast-casual brand launched by Wings and Rings, has entered into an agreement to serve as the sole food and wings provider at Oakley Greens, a year-round sports bar and entertainment venue in Cincinnati, Ohio, USA.
With this agreement, Noble Chicken replaces the previous food operator of the location, with the aim of changing and expanding its food offering for visitors.
Wings and Rings senior marketing manager Dan Sweatt said: “Both brands have known each other very well for a long time.
“When the opportunity arose to improve the food options at Oakley Greens with our chicken tenders and sandwiches, we jumped at it.
“The potential for synergy when it comes to food and beverage, co-promotional events and community relations is incredibly exciting.”
Noble Chicken believes Oakley Greens’ customer base closely matches the latter’s existing audience.
Sweatt said the people who visit the location are largely the same type of guests who already choose the brand.
He also highlighted the operation of Oakley Greens’ established bar as a key part of the collaboration.
Sweatt added, “Being able to pair our food with your drinks while watching your favorite team creates a really fun and unique experience.”
Noble Chicken plans to serve its regular menu at Oakley Greens while also adding items aimed at groups, families and event-driven traffic.
Tori Meeker, operator of Oakley Greens, said, “Flavor fuels fun, that’s the vibe we’re going for at Oakley Greens. Partnering with Noble Chicken brings that perfect combination of bold flavor, local style and customer service that fits perfectly with our energy here.”
“Noble Chicken Debuts at Cincinnati’s Oakley Greens” was created and originally published by Verdict Food Service, a brand owned by GlobalData.
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