Alava founded Infinited Fiber Company and, for 10 years, led the company through development to the threshold of its industrial scale-up phase, transforming textile-to-textile recycling technology into a globally recognized materials innovation platform.
During his tenure, the company secured more than €100 million in strategic financing from H&M Group, Inditex, Adidas and Zalando, and established more than €200 million ($231 million) in long-term commercial purchase agreements with brands such as Patagonia and PVH Corp.
Haelixa said the appointment follows its recent capital raise of €2 million and its growing international deployment into textiles, luxury goods and other high-value materials.
The Swiss company added that Álava brings experience on an operational scale to complement its scientific knowledge.
The appointment comes as the textile and apparel industry faces stricter regulation, pressure on margins and geopolitical instability, as well as increased scrutiny over the origin of products, their authenticity and their sustainability claims.
Haelixa embeds invisible DNA markers directly into materials to provide product-level traceability across supply chains. The company recently launched a DNA-based authenticity service designed to enable rapid verification across resale, repair and distribution channels as demand for greater protection against counterfeiting grows.
Alava said: “Global supply chains are based on documents and declarations. These systems are becoming less and less trustworthy. Haelixa embeds testing into the product itself, creating a scalable layer of trust that works across industries.”
Patrick Strumpf, CEO of Haelixa, said the appointment supports the company’s next phase of growth.
“We have developed deep scientific and regulatory expertise. Petri brings experience in turning breakthrough innovation into industrial adoption. That combination is important as traceability becomes critical rather than optional.”
“Haelixa Appoints Infinited Fiber Founder Petri Alava to its Board of Directors” was created and originally published by Just Style, a brand owned by GlobalData.
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