India-based Wingreens has acquired local food company Safe Harvest, which specializes in “pesticide-free” products.
Financial terms of the stock exchange transaction were not disclosed.
The deal adds Safe Harvest to a portfolio of brands that already includes Wingreens Farms and Raw Pressery.
In a statement today (May 11), Wingreens described the move as a “transformative milestone,” saying it creates an integrated “farm-to-consumer” platform.
The agreement “further strengthens the group’s presence in the growing category of pesticide-free and clean label foods,” the statement added.
Just food has reached out to the company for additional details.
Safe Harvest works with more than 100,000 farmers, mostly women, organized through self-help groups (SHGs) and agricultural producer organizations (OPAs).
The brand is known for its batch pesticide testing system on a wide range of products, including cereals, grains, millet, spices and natural sweeteners.
Anju Srivastava, Founder and CEO of Wingreens, said: “Safe Harvest’s purpose, farmer-first philosophy and commitment to transparency are deeply aligned with the values on which Wingreens was founded. Together we will work to empower farmers, restore the land, bring factories back to farms, provide rural employment and build safer, healthier food systems for consumers.”
In parallel, Wingreens raised Rs 1.2 billion ($12.6 million) in a Series D round led by investor Ashish Kacholia, with participation from Alchemy Fund.
The funds are earmarked for product expansion, distribution growth and supply chain integration, along with investments in “innovation” and partnerships with farmers.
Kacholia called the Safe Harvest deal “much more than a business transaction.”
“It is the coming together of two purpose-driven organizations committed to building healthier food systems and creating sustainable livelihoods at scale.”
Rangu Rao, founder and CEO of Safe Harvest, added: “Safe Harvest was founded by smallholder farmer organizations to support nature-positive agriculture and provide genuine, pesticide-free food to consumers. Joining Wingreens allows us to scale this mission significantly faster while staying true to our focus on women farmers.”
Wingreens was founded in 2011 by Anju Srivastava and Arjun Srivastava. Its product portfolio includes sauces, dips, baked chips and juices.
The company said it achieved EBITDA “profitability” in FY26. It projects “accelerated” expansion over the next two years with a plan for a possible public listing.
“Wingreens of India seeks “pesticide-free food” with the purchase of Safe Harvest” was originally created and published by Just Food, a brand owned by GlobalData.