Energy costs are catching up with big tech

Energy costs are catching up with big tech
Energy costs are catching up with big tech

Artificial intelligence is in fashion these days, as is its energy consumption. From being an innovative technology that would usher in a new era, AI has recently become a problem for many: a problem that makes electricity more expensive and, it seems, does not really live up to the promise of its developers. Big tech companies continue to promise tens of billions in AI investments. Now, it may have to spend a larger portion of those billions on securing its own power and proving itself worth the money AI users would have to spend on the technology.

Recently, a growing number of commentators have questioned the point of incorporating AI into corporate operations. Bloomberg analysts argued this week that the entire AI story shows signs of overvaluation; Uber’s chief operating officer admitted that the company’s investment in technology has not led to the expected productivity gains. Meanwhile, cities are banning data centers across the United States. Because they are driving up electricity prices, using a lot of water and threatening the quality of life in the areas where they are built, according to a recent Gallup poll.

The energy issue seems to be especially delicate. The energy consumption of data centers hosting artificial intelligence technology is already noticeable. Analysts compare this consumption with that of entire nations. However, some have argued that higher electricity prices in some locations with many data centers are not directly related to their electricity consumption but rather to the local energy mix. If that mix includes a lot of wind and/or solar power, bills tend to be higher (as is the case in Europe) and the presence of data centers simply exacerbates an already existing problem.

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This is not something that local communities seem to worry much about, and rightly so. The International Energy Agency said in a report in April this year that electricity demand from data centers overall last year increased 17% from the previous year, and demand from data centers hosting AI increased even more substantially. The report noted that while energy consumption per AI task is declining, the increasing use of AI is offsetting this decline, and then some. In short, AI is a waste of energy.

Wood Mackenzie reported this week that political opposition to AI developers is rising across party lines, as politicians address local community concerns with their respective legislative authorities, focusing on making Big Tech pay out of pocket for the investments needed to secure the electricity and transmission infrastructure data centers need.

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