A man used his Costco membership to save more than $11,000 on a new car. How buyers find alternatives to high prices
Vincent Rives was looking for a new car, but the process proved overwhelming. Car dealers are known for their hard selling techniques and offering the customer additional products, from tires to floor mats. He was shopping for groceries at Costco when a Costco Car Program brochure caught his eye. Could the big savings and customer…