ArvatoConnect CEO Debra Maxwell on Transforming AI in High-Turnover BPO Operations
The BPO sector is at the frontier of AI-driven business transformation. It has always been a labor-intensive industry that, more recently, has increased revenue margins by offshoring much of its workforce since the 1990s. A subsequent trend of nearshoring was exacerbated by the Covid-19 pandemic and then quickly followed by the early introduction of AI-powered…