The International T20 League (ILT20) continues to position itself as one of the most attractive T20 properties, with Season 4 delivering significant gains in global reach and commercial maturity. Speaking about the league’s growth, Ishan Chopra, ILT20 Partnerships Director and Emirates Cricket Board Chief Commercial Officer, described how the tournament has scaled rapidly across linear…
Jordan Kuwait Bank has signed an agreement with BPC to support planned upgrades to its digital banking and payments technology. The bank said the work aims to bring together its digital channels on a single platform, with an emphasis on improving the way customers use digital services. The platform is described as “integrated, flexible and…
Traditional television advertising spending in the United States is projected to reach $56 billion in 2025, but the market is expected to shrink by approximately 3.81% annually through 2030 as more display and advertising budgets shift to digital platforms. Despite this slow decline, broadcast television still generates a lot of money, especially for operators that…
