‘400 million viewers worldwide’: How ILT20 is building T20 cricket’s next big media property
The International T20 League (ILT20) continues to position itself as one of the most attractive T20 properties, with Season 4 delivering significant gains in global reach and commercial maturity. Speaking about the league’s growth, Ishan Chopra, ILT20 Partnerships Director and Emirates Cricket Board Chief Commercial Officer, described how the tournament has scaled rapidly across linear…