Shaq walked away from a $40 million Reebok deal after a mother grabbed the money out of his hand and yelled, “They’re charging babies all this money!” —So you partnered with Walmart
Basketball and sneakers go together like popcorn and a movie. michael jordan He changed the entire business with a silhouette that practically deserves its own Hall of Fame wing. Kobe Bryant made low-top sneakers cool at a time when no one expected it. LeBron James‘The last pairs still disappear before lunchtime. Superstars play ball and…