Rado launches Anniversary Integral to commemorate 40 years of high-tech ceramics and targets the US market
NEUCHÂTEL, Switzerland — With its 5.6mm-thick profile, the 40th anniversary Integral watch, launched Friday night at a manufacturer event, embodies nothing less than Rado’s competitive advantage: a 40-year track record in high-tech ceramics. The launch of Integral in 1986 was “the first time an industrially produced high-tech ceramic watch came to market,” said Adrian Bosshard,…