Google Home Listing Tests Likely to Have Limited Impact on Zillow, Wells Says
An apparent Google search (GOOGLE) experiment showing mobile real estate listings powered by HouseCanary could increase traffic acquisition costs for portals like Zillow (z) (ZG), but significant disintermediation appears unlikely, similar to Google’s hotel metasearch model, Wells Fargo analyst Alec Brondolo tells investors in a research note. Given Zillow’s limited reliance on organic search and…