Tariffs as a structural constraint: How US trade volatility is reshaping Hyundai and Kia’s production strategy

Tariffs as a structural constraint: How US trade volatility is reshaping Hyundai and Kia’s production strategy

Following the start of the Trump administration’s second term, the tariff landscape facing Korea’s auto industry has once again entered a period of increased volatility. Towards the end of 2025, Korea secured a temporary reduction in tariffs on Korean-made vehicles from 25% to 15%, contingent on bilateral negotiations with the United States and meeting investment…

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