3 Surprising Reasons to Bet Big on This Gaming Action

3 Surprising Reasons to Bet Big on This Gaming Action
3 Surprising Reasons to Bet Big on This Gaming Action

  • Las Vegas Sands shares are up about 28% over the past year.

  • One of the reasons for its superior performance is ironic, considering its name.

  • The markets in which it operates are experiencing notable growth. Investors may want to get in now, during a minor dip.

  • 10 stocks we like better than Las Vegas Sands ›

Among casino and gaming stocks, few have performed as well as Las Vegas Arenas (NYSE: LVS) over the past year, and that outperformance should continue for several reasons.

The stock price of this well-known casino operator has risen about 28% over the past 12 months to $60, compared with 18% growth for the S&P 500. For the next 12 months, it has an average price target of $69 per share among the analysts who cover it, and in recent weeks it has seen upgrades of Jefferies at $78 per share and bank of america at $70 per share. This would suggest that you have a 15% to 30% advantage.

Person at casino slot machine.
Image source: Getty Images.

There are three main catalysts that should allow Las Vegas Sands stock to outperform the market.

The first two reasons relate to the markets that Las Vegas Sands serves (and does not serve). Despite its name, Las Vegas Sands does not operate any casinos in Las Vegas, and that has been a good thing since tourism in Las Vegas dropped significantly last year.

According to the Las Vegas Convention and Visitors Authority, visitor volume to Las Vegas decreased 7.4% last year through November, the latest data available. Meanwhile, room occupancy fell 3% and the average daily rate fell 5%. Additionally, revenue per available room, a key hotel industry metric, decreased 8.4% year over year.

The only positive was gaming revenue, which was up 0.7% through November on the Las Vegas Strip.

The lack of tourism in Las Vegas really hurt Las Vegas Sands’ main competitors, MGM (NYSE: MGM) and Caesars (NASDAQ: CZR) since both have an important presence in Las Vegas. MGM shares are only up about 6% over the past year, while Caesars is down about 22%. MGM, for example, saw Las Vegas Strip casino revenue drop 5% in the latest quarter, while Strip theater revenue fell 11%. The numbers are similar for Caesars: Las Vegas revenue fell 5% in the latest quarter and 10% in the prior nine months.

All of the casinos Las Vegas Sands owns are in Macau and Singapore, and those markets have been booming. In 2025, Macau generated a record 40 million visitors, up 15% year-on-year and surpassing the pre-pandemic high of 2019. And Macau officials expect another record in 2026, with visits expected to increase by around 8%.

This translated into big business for Las Vegas Sands, as revenue from its Macau properties increased 8% year over year to $1.9 billion in the latest quarter.

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