US retailer Target has revealed senior management changes under new chief executive Michael Fiddelke, along with a reaffirmation of its latest financial guidance.
As of February 15, the reform introduces new executive vice presidents who report directly to the CEO, following recent additions to the boardroom.
Cara Sylvester will become director of marketing after previously working as director of guest experiences.
Lisa Roath will take on the role of chief operating officer, moving from her role overseeing food, staples and beauty.
At the same time, chief commercial officer Rick Gomez will leave the company and Jill Sando, head of merchandising for apparel and accessories, home and Fun101, will retire.
Both will remain briefly to support the transfer.
An external hiring process has been initiated for a new Director of Marketing and Guest Experience.
In a statement, the company said Sylvester will “strengthen and expand Target’s authority on style and design through its merchandising, product development, assortment design and partner collaborations capabilities,” while Roath will focus on “improving speed, efficiency and execution that elevate the shopping experience.”
The retailer said the measures are designed to improve merchandising oversight and improve the guest experience.
It also reiterated that it expects fourth-quarter 2025 sales and full-year EPS and adjusted EPS to be in line with its previous guidance, repeating that outlook in the update.
Of the leadership changes, Fiddelke said: “It is the beginning of a new chapter for Target, and we are moving quickly to take action against our priorities that will drive growth within our business. These leadership changes align the right talent and experience with key roles, and simplify our structure so we can advance our strategy with greater speed, clarity and accountability.”
Earlier this week, the group revealed plans to cut 500 roles across corporate, regional and supply chain teams as it redirects resources towards store operations and frontline staff.
The cuts were framed as part of a broader effort to shore up physical retail performance amid margin pressures and changing customer demands.
“Target reshuffles executive team as new CEO moves to spur growth” was created and originally published by Retail Insight Network, a brand owned by GlobalData.
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