By Jody Godoy and Nathan Frandino
June 5 (Reuters) – California Attorney General Rob Bonta will soon decide whether to sue to block Paramount’s $110 billion acquisition of Warner Bros., he told Reuters in an interview, adding that he generally believes any corporate pledge to address antitrust concerns is best when backed by potential divestitures.
Bonta’s office has been reviewing the deal for possible violations of US antitrust law, while movie theater owners, Hollywood actors and others have expressed “concerns that it would decrease competition across the industry, leading to lower wages, higher prices and fewer choices for consumers and content buyers.”
Antitrust authorities in Europe will decide in early July whether to approve the deal, while the U.S. Justice Department is likely to reach a decision soon, according to a source familiar with the matter. The deal could close once those revisions are approved, putting pressure on Bonta’s office, which is seen as the most likely enforcement agency to challenge the deal.
“There’s not much time left before we have to act if that’s what we decide to do,” Bonta said in an interview in Oakland, California.
The combination of two major American film studios has caused anxiety in Hollywood over the possibility of fewer productions. Bonta said his office has heard from many industry workers and that their concerns have raised “even more red flags.”
Antitrust authorities can challenge mergers that would significantly harm competition, including competition among employers for skilled labor.
“We believe we have a central role in being able to protect Hollywood jobs with respect to the proposed Paramount-Warner Brothers merger,” Bonta said.
A Paramount spokesperson said the company has “every financial incentive” to expand production after the merger in order to increase subscriptions to the streaming service. Paramount CEO David Ellison has promised that the combined company will release 30 films a year in theaters. The company views theatrical releases as key to marketing its streaming offerings, it recently said in court papers.
Asked whether Paramount should be required to spin off any part of its business to protect competition, Bonta said behavioral remedies, when companies agree to take particular actions, are not always appropriate.
“Can they be part of a solution? Maybe. Should they be supported, if applied at all, by a structural remedy consequence if they are not adequate? I would say yes. That’s the way I think about it,” he said.