As labor shortages, geopolitical shifts, and changing sourcing strategies impact the global supply chain, logistics providers are racing toward automation—and fast.
Few companies are seeing that shift as clearly as Alpha Augmented Services, a Switzerland-based AI optimization platform that said demand for digital decision-making is accelerating across all major business regions.
“We see inefficiencies every day, and the main driver is people and the decisions they make,” CEO Massimo Rossetti said during an interview with FreightWaves. “Experience that used to anchor warehouses is disappearing. The workforce is changing and companies need a way to capture decades of knowledge before they retire.”
Alpha Augmented, winner of the 2025 Digital Innovation Award at the Logistics Cluster Forum in Basel, Switzerland, last month, leverages AI to optimize logistics processes, including packaging and shipping, for businesses of all sizes and across all major modes of transportation, including air, sea and road.
The company claims its software can reduce logistics costs and CO₂ emissions by up to 20%, while increasing productivity by up to 40%.
Rossetti said an emerging trend in global logistics is the growing experience gap within warehouses.
In Europe, North America and Asia, veteran warehouse workers with 30 to 35 years of tribal knowledge are retiring, while younger staff tend to view logistics as a short-term stop, not a long-term career. That turnover, Rossetti said, is undermining consistency and quality in daily operations.
“All of our clients have the same challenge,” he said. “They’re losing people who knew how to pack freight the right way for decades. The transition to less experienced workers is where inefficiency really grows.”
Alpha’s platform attempts to standardize those decisions by digitizing a company’s operating rules, integrating logic and security requirements into automated workflows, ensuring that even inexperienced workers follow optimal patterns.
Rossetti and COO Amjad Ladak said many companies seriously underestimate the data requirements needed to operate the “warehouse of the future.”
Rossetti pointed to Adidas’ new largely automated facility in Mantua, Italy, which reduced its workforce from 3,500 to about 700. While automation drives massive productivity, “what they’re missing most of the time is data,” Rossetti said. “How do I power these machines? Where do I get the data?”
Alpha prepares companies for that transition by collecting and maintaining shipping-level data as part of its optimization process, Rossetti said. Even clients still using paper spreadsheets can quickly achieve measurable gains.