Airlines face price hikes, lower margins as Iran war puts pressure on business

Airlines face price hikes, lower margins as Iran war puts pressure on business
Airlines face price hikes, lower margins as Iran war puts pressure on business

Airlines are scrambling to protect their businesses as the Iran war pushes jet fuel costs to multi-year highs.

The market is splitting into two camps as traders test the limits of pricing power, according to Morgan Stanley analyst Ravi Shanker. While heavyweights like Delta (DAL) and United Airlines (UAL) have the ability to raise prices without losing customers, others are falling behind.

Shanker noted that Delta has already raised its revenue target for the first quarter, expecting its profits to remain stable because its wealthy passengers are absorbing the costs. “That said, DAL’s refinery is expected to provide significant fuel cost coverage beginning in the second quarter,” Shanker said.

Unlike its competitors, Delta owns the Monroe Energy refinery in Pennsylvania, allowing the airline to produce its own jet fuel and profit from refining. This setup helps Delta offset high costs during industry-wide price fluctuations and is unique to the airline. Other carriers often purchase fuel from third-party suppliers, who often charge high margins.

Read more: The price of oil at $100 could skyrocket airline ticket prices this summer. These tips could save you.

Meanwhile, circumstances for Alaska Air Group (ALK) are bleaker. “ALK continues to be at a disadvantage on the (West Coast) because of refinery margins,” Shanker said. West Coast refineries typically charge an extra margin compared to the rest of the country.

To avoid these high prices, Alaska is using a “tanker” strategy: buying cheaper fuel in Singapore and shipping it across the ocean to the Pacific Northwest. Although fuel prices in Singapore have skyrocketed since February, they started off so low that it is still cheaper to ship fuel from Asia than to buy it from a US supplier, according to Shanker.

Savanthi Syth, an analyst at Raymond James, warned that “quicker action is prudent, especially for airlines with previously high growth ambitions or weaker balance sheets.” He notes that without such action, disadvantaged operators will be forced to “tolerate margin compression” to remain competitive.

An imminent expense of $400 million per operator is expected this quarter due to the Middle East conflict.

Alaska offers the first test of this coup. The company’s shares fell about 6% after projecting a larger-than-expected loss in the first quarter. In an 8-K filing, the airline flagged a staggering 400% increase in refining margin costs (the fee refiners charge for processing crude oil into fuel) on its Singapore fuel since February. Refining costs in the United States increased by 140% during the same period.

While premium airlines raise prices to protect margins, the rest of the market struggles to maintain volume. According to fare data from Deutsche Bank, United has managed to increase prices on some future tickets by 81%, while Alaska has increased its prices by 48%. Meanwhile, budget Spirit Airlines (FLYYQ) has slashed prices by 27% to appeal to travelers resisting the “war premium.”

As noted by Deutsche Bank analyst Michael Linenberg, it is likely that the ceiling for price increases has been reached in a significant part of the market.

Read more: How oil price shocks impact your wallet, from gas to food

LOS ANGELES, CALIFORNIA - MARCH 7: An Alaska Airlines Boeing 737 MAX 9 aircraft taxis into Los Angeles International Airport with American Airlines and China Eastern Airlines in the background on March 7, 2026 in Los Angeles, California. (Photo by Kevin Carter/Getty Images)
An Alaska Airlines Boeing 737 Max 9 aircraft taxis at Los Angeles International Airport, with American Airlines and China Eastern Airlines in the background, on March 7, 2026. (Kevin Carter/Getty Images) · Kevin Carter via Getty Images

The real indicator of trouble may be hidden in flight schedules, or lack thereof. Raymond James’ Syth noted that Alaska, Delta and Southwest (LUV) have begun cutting domestic capacity. These airlines were originally expected to grow this year. While airlines typically add more routes to generate revenue, they are reducing their schedules because rising fuel costs have made flying additional routes unprofitable.

Spirit has also scheduled cuts starting in May. United, which has said it would cut 5% of unprofitable routes, plans to cut more in the next three months and increase night flights to maximize efficiency.

Syth argued that these moves suggest that the “agility” that executives boast about is actually a defensive position against a coming downturn in travel.

Market Minute’s Joe Brusuelas predicts the slowdown will be “significant,” forcing both corporations and families to scale back.

“The cost of business travel can be expected to increase by 15% to 20% in the short term,” Brusuelas said, warning of the possibility of “demand destruction” if prices rise further. This economic friction could be exacerbated by operational headaches, such as lines at airport security checkpoints.

As the initial rush to book summer travel fades, airlines must accept slimmer margins, initiate layoffs or continue passing costs on to consumers who are quickly reaching breaking point.

Francisco Velasquez He is a Yahoo Finance reporter. follow him on LinkedIn, unknownand instagram. Story tips? Email him at francisco.velasquez@yahooinc.com.

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