All in Place, which provides cloud software accredited by the Institute of Chartered Accountants of England and Wales, has expanded its senior team with the addition of two experienced industry figures.
Will Farnell has joined as fractional chief commercial officer (CCO). He will guide the software-as-a-service fintech business on strategy, product roadmaps and market focus.
Farnell founded Norwich-based Farnell Clarke, described as a digital-first accounting practice, in 2007.
In March 2025, he partnered with TC Group to form TC Farnell Clarke, of which he is a partner.
All in Place has also appointed accountant and practice adviser Richard Brewin as client director.
His role focuses on supporting the company’s expansion plans, particularly customer acquisition and onboarding.
An accountant for over 42 years, Brewin founded ProgressBB in 2009 and provides mentoring and coaching to leaders and teams in accounting practices.
Brewin said: “Having worked with many dynamic accountancy firms over the last few years, since leaving practice, I am delighted to join the All in Place team and help them expand their proposition.”
Launched in 2021, All in Place is a platform for accountants to work more closely with clients by linking business and personal financial plans.
It has been rolling out its service in stages, developing training modules and strategic adoption roadmaps for accounting practices.
All in Place founder and chief executive Richard Bertin said: “We are delighted that Will has chosen to join the business in a formal role. He is a genuine article having built a digital accounting practice and recently merged his business with a top 20 accounting firm.
“Furthermore, we are delighted to have attracted Richard Brewin, one of the best in our field at understanding how small accounting firms can expand their service propositions and we are excited to work together on the next stage of our journey.”
“All in Place strengthens team with senior appointments” was created and originally published by International Accounting Bulletin, a brand owned by GlobalData.
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