Apple delivers a strong quarter despite trade war challenges and ongoing synthetic technology issues

Apple delivers a strong quarter despite trade war challenges and ongoing synthetic technology issues
Apple delivers a strong quarter despite trade war challenges and ongoing synthetic technology issues

san francisco — Apple achieved financial results during its summer quarter that exceeded analysts’ expectations, despite being caught in the crosshairs of a global trade war at the same time as the leading company seeks to catch up with its major technology counterparts in the artificial intelligence race.

The performance reported Thursday was largely driven by strong initial demand for it iPhone 17 lineup Which went on sale last month.

Although, the iPhone 17 lacks the AI ​​processor found in recently introduced competing devices Samsung and GoogleApple has updated its latest models with a redesign highlighted by a stylish “liquid glass” look on the displays.

Apple has also largely maintained its prices on its latest iPhones, despite pressure from President Donald Trump’s tariffs on US devices that the company mostly makes in India and China. The tariffs cost Apple $1.1 billion last quarter, and are expected to cost another $1.4 billion during the last three months of the year.

Clearly, this formula was enough to win over consumers, especially in the United States and Europe, helping to produce iPhone sales totaling $49 billion during the July-September period, an increase of 6% from the same time last year. That was slightly less than the 8% jump in iPhone sales that analysts had expected, and less than the 13% sales increase during the April-June period.

IDC estimates that 58.6 million iPhones were sold worldwide in the July-September quarter, putting Apple second behind Samsung with 61.4 million of its Android phones sold worldwide in the quarter.

Thanks to the iPhone results, Apple achieved profits of $27.5 billion, or $1.85 per share, nearly double its profits compared to last year. Revenues rose 8% from last year to $102.5 billion. Earnings and revenues have exceeded analyst expectations that guide the stock market.

Apple shares rose 3% in extended trading after the numbers came out.

In a conference call with analysts, Apple CEO Tim Cook indicated his belief that the iPhone 17 lineup will continue to perform well, anticipating that more devices will be sold during the last three months of the year. “As we head into the offseason with our strongest lineup ever, I couldn’t be more excited for what’s to come,” Cook said. He pointed to the popularity of the iPhone 17 in most parts of the world except China, where sales of the device decreased by 4% from last year.

The Cupertino, California-based company expects its iPhone sales to increase by at least 10% compared to last year’s holiday season, according to forecasts provided by Apple’s chief financial officer, Kevan Parekh. Total revenues are expected to rise at a similar rate.

Apple shares have been on a tear since a report earlier this month from research firm International Data Corp. Who sent the quarterly results telegram With preliminary analysis This concluded that the company had set a new record for iPhone sales in the July-September period. The rally pushed Apple’s market cap above $4 trillion for the first time earlier this week, and now the stage is set for shares to hit another new high during Friday’s regular trading session.

But Apple is widely seen as a laggard in the AI ​​craze, which is one reason why Nvidia — the chipmaker whose processors power the technology — has become… The first company to be worth $5 trillion Earlier this week.

Apple had promised that a wide range of artificial intelligence features would be introduced on iPhone models last year, but… He was only able to deliver a few of them. Missing upgrades included a smarter, more versatile version of its much-revered virtual assistant Siri — a transformation Apple now doesn’t expect to complete until next year.

But Apple has a long history of late starts when technology starts heading in another direction before eventually catching up and coming out on top.

If Apple can achieve this again by eventually implanting more AI features on the iPhone, Wedbush Securities analyst Dan Ives believes these breakthroughs could boost the company’s market share by another $1 trillion to $1.5 trillion, which translates to $75 to $100 per share.

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