PRICE: $500. Models: 6. Blades: BB-1, BB-8W, BB-28 (also in armlock); Mallets: BB-49, BB-6.0 (Spud and Mini Plumber Necks), BB-7.0. Lengths: 33-42 inches. Pre-order: January 20, retail in early February.
3 interesting things
1. Not just a pretty face. Bettinardi’s BB series has led the vanguard of high-end milled, jewelry-shaped putters for over a quarter of a century (the first BB putter was released in 1999). While these precision-milled putters have experimented with feel-based technologies a time or two, their intent has largely been to perfect the look of a one-piece milled design. There are no face inserts here, and no grooves either, largely as the juice commercial used to say, “just don’t fool yourself.” The BB 2026 line, however, looks toward new possibilities.
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Beyond the feel of its milled design, the face texture of the new BB Series models covers nine separate regions on the face with varying depths and densities, what the company calls variable depth flymill. The nine regions in a checkerboard pattern include various swirl and shading patterns in a range of depths from eight thousandths to eighteen thousandths of an inch. The deepest regions are in the center and low center of the face, while the lightest are in the high heel and toe. The idea with variable depth is to create consistency in impact and energy transfer, said Sam Bettinardi, company president.
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“Those heel and toe hits are affecting not only the speed of the ball, but also the spin, and that’s affecting the release,” he said. “By changing the depth of the fly mill, we have mitigated the loss of crush factor, which is essentially ball speed.”
Bettinardi said his own testing of his new “variable depth flight mill face (compared to a standard flight mill) showed that the standard deviation of heel and toe hits versus center hits was 30 percent tighter, while spin consistency improved more than 40 percent.”
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2. He remains true to his name. Of course, don’t think for a minute that the BB Series has forgotten to balance its new science with its old art. These models will continue to showcase the classic traditional blade and mallet shapes that the company has been producing for years, and will do so at its CNC milling operation in Tinley Park, Illinois, just outside of Chicago. Each of the heads is milled from a solid block of 303 stainless steel in a one-piece design. That’s the steel preferred by tour players who have used Bettinardi putters over the years, including staffer Matt Fitzpatrick. The tint on the finish is a darker blue that the company calls Savannah Blue, and there are white paint fill alignment marks and cosmetic trim. The blades offer different blade widths, softer curves or sharper angles, while the mallets incorporate selective cupped regions in the sole to redistribute mass toward the perimeter for greater stability on off-center hits.
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3. Options. While there are six different shapes in BB’s 2026 lineup (three-blade, three-mallet), the family includes four neck options (spud, plumber, mini-plumber, slant). Additionally, the company continues its development of the over-length category with an arm lock option on the BB-28 wide-body blade. That model is built with a 400-gram head, shaft lengths that extend up to 42 inches, and the option of a 17-inch grip to facilitate a more natural setup position. Meanwhile, the BB-6.0, a nearly traditional parallel wing mallet, comes with the option of a spud or mini-plumber neck to accommodate different toes for straighter, more arched shots.