The American team, led by team principal Graeme Lowdon, is preparing for its first season in the championship with former Red Bull driver Sergio Pérez and former Mercedes driver Valtteri Bottas.
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Here’s everything you need to know about the 2026 Cadillac F1 livery reveal.
Catch up on the 2026 Cadillac F1 livery reveal
Coinciding with the Super Bowl ad, Cadillac also presented its decoration in Times Square, New York. From February 6 to 9, a frozen exhibition will be on the iconic streets of the Big Apple. As the countdown to launch approached, the frost “thawed” to finally reveal the livery.
When was the Cadillac 2026 F1 livery released?
Sunday February 8
Cadillac unveiled its 2026 livery in a television ad during the NFL Super Bowl.
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GMT: 23:30
CET: 00:30 (Monday, February 9)
PST (local time): 15:30
EST: 18:30
JST: 08:30 (Monday, February 9)
CST (China): 07:30 (Monday, February 9)
Dan Towriss, CEO of Cadillac Formula 1 Team Holdings, said: “The introduction of a livery in Formula 1 is an important moment as it is a reflection of the team’s identity.
“The reveal at the Super Bowl and in Times Square represents both a launch moment and an invitation for fans to join our journey.
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“The Super Bowl ad will bring the team into millions of homes, while Cadillac Countdown will offer a front-row view in one of the busiest areas in America.”
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