Can InterContinental Hotels be the leader of the pack?

Can InterContinental Hotels be the leader of the pack?
Can InterContinental Hotels be the leader of the pack?

InterContinental Hotel Group (NYSE: IHG) It faced a potentially existential crisis in 2020, when the COVID-19 pandemic triggered global travel restrictions that brought business in the hospitality industry to a near standstill. However, InterContinental has bounced back strongly and pursued an expansion strategy that has largely focused on developing its Holiday Inn brand into a ubiquitous presence around the world.

However, InterContinental is far from the only hotel company pursuing similar aspirations. With rivals from hotel companies such as Marriott International (NASDAQ: MAR) and Hiltons around the world (NYSE: HLT) The industry, which is also looking to capture greater market share in some of the world’s fastest-growing areas, is open to disruption. In this third and final article on InterContinental for the Voyager PortfolioYou’ll learn more about the exact plans InterContinental executives have in store to try to fend off their rivals.

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A city street with signs in Chinese.
Image source: Getty Images.

China remains one of the fastest growing regions in the world and InterContinental views the market as key to fueling its overall growth. As InterContinental senior regional executive Daniel Aylmer recently noted, this dynamic market is seeing new ways to travel, and a relatively young class of consumers is exploring various ways to use hotels as part of their travel plans.

InterContinental already has more than a dozen brands in the Greater China region, including more than 1,400 existing or planned hotels in more than 200 cities. The company anticipates more hotel openings in the first half of this year that should showcase the reach of its diverse product line, offering a mix of different cities that will highlight the different types of local traditions travelers seek. InterContinental’s strategy is expanding beyond first-tier cities to develop a broader presence in both mainland China and Taipei.

InterContinental may not seem like a tech stock to most investors, but that doesn’t mean the hotel company isn’t trying new technology. In early January, InterContinental appointed Wei Manfredi as a senior executive in artificial intelligence, tasked with guiding the company’s AI strategy to strengthen its IT architecture and foster partnerships with leading technology companies to ensure continued competitive advantages.

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