Chipotle Mexican Grill has faced numerous lawsuits over the years, from food safety crises to wage and hour disputes to shareholder claims.
This month, the fast-casual restaurant chain emerged victorious in court.
A federal judge dismissed a securities class-action lawsuit that accused Chipotle of misleading investors about portion sizes and customer dissatisfaction, as first reported on Bloomberg Law.
In the ruling, the judge said the complaint did not show that Chipotle had made “materially false or misleading statements.”
On November 11, 2024, investor Michael Stradford filed a lawsuit on behalf of shareholders. The case, Stradford v. Chipotle Mexican Grill, Inc., et al., was filed in the United States District Court for the Central District of California (Case No. 24-cv-02459).
Stradford’s complaint focused on shareholders who purchased Chipotle stock or certain options between February 8 and October 29, 2024. He claimed that Chipotle had downplayed internal issues related to inconsistent portion sizes.
Stradford said the complaints were causing negative reactions from customers, mainly on social media. In his complaint, Stradford referenced viral posts that showed customers accusing the chain of “skimping” on portions and alleged that inconsistent portion sizes would impact margins and profits.
Last year, then-CEO Brian Niccol disputed allegations of skimpy portions.
“First of all, there was never a directive to offer less to our customers,” he said during a July 2024 earnings call, a few months before the lawsuit was filed. “Generous serving is a core value of the Chipotle brand. It always has been and always will be.”
However, Niccol said the complaints had led him to reexamine Chipotle’s practices across its operations.
“To be more consistent across the 3,500 restaurants, we’ve focused on those with outlier portion scores based on consumer surveys,” he said. “We are re-emphasizing training and mentoring to ensure we are preparing bowls and burritos correctly on a consistent basis.”
On December 18, Judge Sherilyn Peace Garnett of the United States District Court in Los Angeles sided with Chipotle and dismissed the lawsuit.
Garnett said the plaintiff did not meet the legal standard for securities fraud, noting that consumer complaints and social media criticism (even when posts go viral) did not prove that Chipotle knowingly misled investors or made false statements with the intent to deceive.
Related: Chipotle sees worrying trend in customers
“The alleged facts do not show that Niccol and (Laurie) Schalow (head of food safety) made a false or misleading statement in denying that the Company had reduced its portion sizes,” Garnett wrote, according to a report by The Independent.