Dana White dismisses ad concerns after UFC debuts on Paramount+

Dana White dismisses ad concerns after UFC debuts on Paramount+
Dana White dismisses ad concerns after UFC debuts on Paramount+

A new era of mixed martial arts began Saturday night with UFC 324 officially launching Paramount+ as the sport’s new home.

While the card turned out to have several incredible fights, including the main event, fight fans were still left wanting more after a surge in advertisements disrupted the flow of the network’s coverage.

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RELATED: UFC power rankings ahead of UFC 324 in Las Vegas

UFC president Dana White addressed the issue at the end of the evening and downplayed the situation. However, fans took to social media to express the problems they faced during fight night.

Paramount+ streams fights for subscribers with its cheapest package at $8.99 per month. But that doesn’t mean fans won’t get frustrated with the constant ads during the biggest fights.

“It’s $8.99… These guys have to make money too,” Dana White joked during his press conference.



<p>UFC President Dana White holds up a championship belt during UFC 303. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports</p>
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UFC President Dana White holds up a championship belt during UFC 303. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

One journalist mentioned the fact that at UFC 324 many of the discussions between rounds were eliminated by commercials. These moments are usually interesting for MMA fans to listen to what coaches and trainers convey to their fighters.

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However, this will be a major talking point for the UFC after signing a monster $7 billion deal in 2025. White and Co. agreed to make Paramount+ the home of the sport for at least seven years.

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