The Australian driver launched the lifestyle brand in 2023 and then became a Ford Racing brand ambassador in September 2025, making the latest collaboration seem quite inevitable.
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“For me, running was always about having fun. It made me happy and created memories that will last a lifetime,” Ricciardo posted via the Enchanté Instagram page.
“That’s why I love Ford. Some of my favorite memories are road trips behind the wheel of my Raptor.
“From F1 to Dakar and from Le Mans to Bathurst, Ford’s passion for motorsport is very evident. But what excites me most is how they continue to find ways to have fun.”
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The post ends with “1.15.26,” indicating that the new line will launch on January 15, 2026.Ricciardo left F1 after the 2024 Singapore Grand Prix and was replaced by Liam Lawson at Racing Bulls for the remainder of the season. Since leaving the championship, the 36-year-old has taken some time out of the spotlight and made the most of his new partnership with Ford Racing.
In December 2025, he participated in the Ford Raptor Rally in Lake Havasu, Arizona. The weekend included a sunset ride, high-speed desert races, massive jumps, and off-roading on a Raptor T1+.
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“I was pretty scared. But it was a lot of fun. I hadn’t done anything like that before. We ended the day with everyone at the rally. And I think what the community has built is really amazing,” he said at the time.
“And I think what made Raptor is the people and days like this. And it’s really nice to be a part of that. It’s been a really good couple of days here in Lake Havasu.”
Also read:
Daniel Ricciardo flies through the air in the Ford Raptor Rally and returns to the racing seat
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