Ford CEO Jim Farley can’t seem to get over this $5 billion problem

Ford CEO Jim Farley can’t seem to get over this  billion problem
Ford CEO Jim Farley can’t seem to get over this  billion problem

Maybe Ford is just getting it all out of its system before the calendar turns to January.

The US auto sector has had a relatively strong 2025, with sales expected to increase year over year; However, its operating profit has taken a hit this year.

  • 2024: 2.08 million vehicles sold, +4.2%

  • 2023: 1.99 million vehicles sold, +7.1%

  • 2022: 1.77 million vehicles sold, -2.2%

  • 2021: 1.9 million vehicles sold, -6.8%
    Source: Best Selling Cars

Ford Motor’s EBITDA for the 12 months ended September 30, 2025 was $9.4 billion, a year-over-year decrease of 4.55%.

Falling EBITDA has been a persistent concern for Ford, as it has steadily declined from the $12.8 billion reported in 2021.

This year’s tariffs didn’t help. The company said it would incur more than $1 billion in tariff costs. Still, since Ford manufactures about 80% of the vehicles it sells in the United States in the country, its tariff burden is significantly lower than that of its competitors.

While tariffs are costly, they are not the biggest problem Ford faces going forward.

After a record year, recalls are Ford’s biggest problem and could derail any of the company’s future growth plans.

Earlier this year, Ford earned an ignominious distinction after issuing its 89th recall of the year before July. The Blue Oval broke the record set by General Motors in 2014, when it issued 77 recalls that year.

“We are not satisfied with the current level of recalls or the number of vehicles affected. We are working to reduce the cost of these recalls,” Chief Operating Officer Kuman Galhorta said during the company’s second-quarter earnings conference call.

  • Ford F-150 Lightning: 1,006 (-72%)

  • Ford Mustang Mach-E: 3,014 (-49%)

  • Ford SUV: 55,888 (-3.7%)

  • ford bronco: 11,045 (+7%)
    Source: Ford

Related: Ford Motor adds to a record it is ashamed to maintain

Galhorta went on to say that the majority of their recalls are “tied to vehicles designed several years ago before we made any robust process changes in our industrial system.”

But the issue has only gotten worse.

Ford has issued nearly 140 recalls so far this year, according to the National Highway Traffic Administration, meaning the company is on track to double GM’s record.

While Ford is not the only OEM struggling with recalls in 2025, it is by far the most difficult time.

Ford has accounted for 35% of U.S. auto recalls this year, according to the National Highway Traffic Administration. Stellantis, which ranks second in the number of recalls, only accounted for 12%.

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