Amazon.com, Inc. (NASDAQ:AMZN) is one of The best stocks to buy in 2026 for beginners. On January 15, Raymond James lowered the price target on Amazon.com, Inc. (NASDAQ:AMZN) to $260 from $275 and maintained an Outperform rating on the stock, telling investors that the fourth-quarter outlook looks positive due to favorable announcement revisions, strong holiday trends, and beatable expectations from AWS, and that the AI ​​narrative is likely to take the lead as the primary driver of stock performance next year.
Amazon.com, Inc. (NASDAQ:AMZN) also received a rating upgrade from Evercore ISI on January 14, with the company reaffirming a Buy rating on the stock with a $335 price target. TD Cowen also issued a rating upgrade for the stock on January 13, raising the price target to $315 from $300 and maintaining a Buy rating.
Reviewing its latest survey of U.S. advertising buyers, the firm told investors that Amazon.com, Inc.’s (NASDAQ:AMZN) advertising business is entering a powerful new phase, with survey results showing that more than 60% of advertisers already using Amazon expect to increase spending in 2026. TD Cowen also cited the important role of AI in allowing advertisers to create and serve more effective ads, stating that GenAI tools are allowing for greater ad optimization, which in turn can lead to higher spend over time.
The firm expects Amazon.com, Inc.’s (NASDAQ:AMZN) advertising revenue to increase from around $68 billion in 2025 to nearly $142 billion in 2030, translating to an annual growth rate of around 16%. TD Cowen also anticipates that the company’s share of global digital advertising outside of China will grow steadily over the period, further supporting the optimistic outlook.
Amazon.com, Inc. (NASDAQ:AMZN) is a multinational technology company that provides online retail shopping services. It operates through North America, International, and Amazon Web Services (AWS) segments. Its AWS segment covers global sales of storage, computers, databases and other services to government agencies, academic institutions, startups and enterprises.
While we recognize AMZN’s potential as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that’s also benefiting significantly from Trump-era tariffs and the offshoring trend, check out our free report on best short-term AI stock.
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Disclosure: None. This article was originally published in privileged monkey.