Online retailer QVC Group has entered voluntary Chapter 11 bankruptcy proceedings in the US after reaching a restructuring support agreement with most of its lenders.
The parent company of QVC and HSN said the deal establishes a pre-packaged financial restructuring designed to significantly reduce debt and improve its balance sheet.
The company said the process aims to stabilize its financial position and enable a return to sustainable growth.
It added that all customer-facing activities, including point-of-sale, broadcast programming and digital platforms, will continue without interruption.
QVC Group and certain U.S. subsidiaries, including QVC, have filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court for the Southern District of Texas.
Your international operations are not part of the process.
Under the agreed plan, the company expects to reduce its debt from around $6.6 billion as of December 31, 2025 to approximately $1.3 billion.
The reorganized business is expected to emerge under the name Reorganized QVC, Inc.
QVC Group intends to complete the court-supervised restructuring in approximately 90 days.
Operations across its portfolio, including QVC, HSN and Cornerstone Brands, continue as usual.
The company stated that vendors, suppliers and general unsecured creditors are expected to receive full payment, while employee salaries and benefits will not be affected.
QVC Group reported more than $1 billion in domestic cash and cash equivalents by the end of 2025 to support ongoing operations during the restructuring process.
The filing comes amid structural changes in consumer behavior, including less engagement with traditional cable television and growing adoption of mobile, social and streaming platforms.
The company said its three-year WIN growth strategy focuses on expanding live social shopping through digital channels.
In 2025, QVC US added nearly one million customers through TikTok Shop, while its QVC+ and HSN+ streaming service reached 1.5 million monthly active users, and streaming-driven sales increased 19%.
QVC Group Chairman and CEO David Rawlinson said: “QVC Group is uniquely positioned to compete and win in live social shopping, and we are seeing early momentum in our WIN growth strategy.
“Over the past year, we became a top seller on TikTok Shop US while also expanding our business on streaming and other platforms.”
“Multimedia Retailer QVC Group Begins Chapter 11 Process” was created and originally published by Retail Insight Network, a brand owned by GlobalData.
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