Nestlé will directly buy the “ready-to-drink” company Yfood

Nestlé will directly buy the “ready-to-drink” company Yfood
Nestlé will directly buy the “ready-to-drink” company Yfood

Nestlé has acquired the rest of Yfood, the “ready-to-drink” company in which it first invested three years ago.

The deal, announced today (June 3), is the first acquisition by Nestlé since CEO Philipp Navratil took the helm of the world’s largest food and beverage group last September.

It also follows the deal, announced in March, in which Danone agreed to pay €1 billion ($1.16 billion) for Yfood rival Huel.

As with Nestlé’s purchase of its initial 49% stake in Yfood in 2023, the financial terms of the latest transaction were not disclosed.

Yfood was founded in 2017 by Ben Kremer and Noël Bollmann. Kremer and Bollman remained majority shareholders and led the business after Nestlé first invested. Previous investors in Yfood include dairy group Fonterra, which participated in a funding round in 2020.

Munich-based Yfood sells its food and drink products in 30 countries.

In a brief statement, Nestlé said Yfood’s sales would be around €150 million in 2025, which, the Swiss giant added, “represented double-digit year-on-year growth.”

“Through strong brand building, expanded distribution and continuous product innovation, the company has achieved sustained growth,” Nestlé said.

“Yfood is now preparing for its next phase of growth, including expanding the brand into new markets beyond Europe.”

Nestlé stated that the “leadership of Yfood” would pass to Jolanda Schwirtz, one of the company’s executives. On Schwirtz’s LinkedIn profile, his job title is intrapreneur and synergy manager.

Bollmann, who like Kremer has served as co-CEO, said: “The next step for Yfood is global. To achieve this, the brand needs a partner with global distribution and infrastructure. The last three years of partnership with Nestlé have shown that Yfood scales profitably across borders. We are delivering Yfood at the exact moment the brand is ready for the world, and to the partner who can take it there.”

“Nestlé to directly buy ready-to-drink food company Yfood” was originally created and published by Just Drinks, a brand owned by GlobalData.


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