He’s back. That temptation to dump winners to chase whatever stock is soaring this week. But you shouldn’t do it. Suze Orman, longtime personal finance educator and host of the “Women and Money” podcast, isn’t shy about saying you shouldn’t ditch Costco and Walmart for the shiny new things that are hot.
For you: If you’re thinking about buying a CD, Suze Orman says you should do it now – here’s why
Read next: I’m a retired boomer: 6 bills I canceled this year that were a waste of money
During one of Orman’s podcast episodes, “Nooo! Don’t do that!” He spoke out against investors boasting about selling trusted names like Walmart and Costco to buy fast-moving AI stocks. Find out what she had to say about it below.
Also here are four financial mistakes Orman said you should avoid.
Everyone knows the dot-com era as the time when investors rushed into tech stocks, only to see them crash.
In 1999, Orman publicly recommended the QQQ ETF when it was trading at around $52. In one year it had doubled. Shortly after, the tech bubble burst and prices collapsed everywhere, remaining depressed for years. QQQ went down to $32 in 2009 and his recommendation left people pretty unhappy, which taught him to be careful when recommending a stock, especially when he couldn’t tell people when to sell. Since then, its QQQ has recovered spectacularly, standing at around $580 in September 2025.
But this doesn’t matter as much as the concept of sticking to a disciplined, diversified strategy rather than chasing short-term highs.
Find out below: Suze Orman: The 3 Biggest Mistakes You Can Make as an Investor
Orman also recalled investors who ignored warnings to diversify and instead doubled down on Internet stocks, only to see their fortunes evaporate when the bubble burst.
That’s why he insists over and over again on the same point: you must balance your portfolio. You must own a combination of shares and keep the unconditional ones. And if you want to participate in the future, don’t put all your eggs in one basket.
That’s when he pointed out a stock he believes belongs on almost every investor’s list: Meta.
“Meta may be one of the best stocks you should own,” he said. And it put it in the same category as Apple.
Both are long-term winners worth holding and adding to, but under a dollar-cost averaging (DCA) approach. Instead of parting with a lump sum, buy small quantities regularly, regardless of price, rather than trying to time the ups and downs. This will reduce the risk of buying at a peak. It also helps investors stay disciplined during swings.