The 38-year-old Italian chain is reduced to 9 locations throughout the country

The 38-year-old Italian chain is reduced to 9 locations throughout the country
The 38-year-old Italian chain is reduced to 9 locations throughout the country

Italian food has become a dominant cuisine in American culture.

“Today, of the 800,000 restaurants in the United States, about 100,000 serve Italian food. But while the majority are pizzerias and casual restaurants, there is also a significant component of fine dining restaurants,” Krishnendu Ray, director of the Food Studies program at New York University and author of “The Ethnic Restaurateur,” told National Geographic.

Meanwhile, there are around 40,000 Chinese and Mexican restaurants, and among them there are far fewer options for fine dining.

Americans eat a lot of Italian food, according to data from the National Restaurant Association (NRA).

“Sixty-one percent of the 1,000 people surveyed by the NRA said they eat Italian food at least once a month, and 26% said they eat it several times a year. By comparison, the other two of America’s ‘big three’ ethnic cuisines, Mexican and Chinese, were eaten at least once a month by 50% and 36% of respondents, respectively, and a few times a year by 31% and 42% of respondents respectively,” the NRA shared.

Despite the demand for Italian food, a once-thriving chain, Romano’s Macaroni Grill, has closed more than 85% of its restaurants, leaving the chain with only nine locations remaining.

Macaroni Grill was intended to be an Olive Garden rival

Romano’s Macaroni Grill suffered a slow decline.

The chain started out with a strong pedigree, having been founded in San Antonio in 1988 by restaurateur Phil Romano, the creator of Fuddruckers. It was acquired by Chili’s owner, Brinker International, the following year.

“Positioned as an Olive Garden competitor, Romano’s served standard Italian fare and leaned into its Italian theme: It featured opera singers and played Italian lessons in its bathrooms,” Restaurant Business reported.

The chain grew rapidly under Brinker, peaking at 237 locations in 2006, most of them company-owned, according to data from Restaurant Business’ sister company Technomic.

Brinker sold the chain to private equity firm Golden Gate Capital in 2008 for $131.5 million, a price that was later adjusted to $88 million after the economy collapsed.

In its heyday, Macaroni Grill built a solid business around its “make your own pasta” offering.

Customers were given a sheet offering several options and could check boxes to create their own personalized pasta dish. This offering was accompanied by fresh bread and the tables were covered with heavy white paper on which the waiters wrote their names.

Related: Mexican restaurant chain faces bankruptcy and liquidation

What went wrong with Romano’s Macaroni Grill?

While Romano’s Macaroni Grill has struggled, rival Olive Garden has thrived with a simple playbook.

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