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By Brandon Hornback
Whether you are a first-time gun owner or an avid enthusiast, GrabAGun Digital Holdings Inc. (NYSE: PEW) allows customers to purchase firearms with confidence from the comfort of their home. That also creates a huge opportunity for investors.
The digital revolution is here for the American firearms retail market and GrabAGun, which just went public, is taking the reins. The company operates one of the largest online gun platforms in the United States, offering more than 76,000 SKUs of guns, ammunition, optics and equipment. A vertically integrated business model, technology-focused mindset and proprietary technologies make GrabAGun stand out.
The regulation-ready e-commerce platform connects more than 43,000 authorized distributors in the United States directly with buyers in all parts of the country. The end result is a scalable, efficient operation defined by compliance and trust that enables responsible Americans to obtain the latest in firearms and accessories.
While most of its peers saw sales decline between 2022 and 2024, PEW’s 11% revenue growth was driven by superior conversion rates along with an impressive 16% increase in average order value.
Because? The company is tapping into a cultural revolution: Millennials and Generation Z now represent the fastest-growing demographic among gun owners, and they almost uniformly prefer easy and convenient online shopping experiences.
Completing a listing on the NYSE in July 2025 through a SPAC merger with Colombier Acquisition Corp. II, GrabAGun emerged with approximately $119 million in cash proceeds and no debt. That funding will be the wildfire for innovation, strategic mergers and acquisitions, and expansion into sister tactical and outdoor categories.
At around $4.76 per share, the company has a market capitalization of $150 million, reflecting an attractive forward price/sales multiple of 1.54 times. Strong fundamentals and strong growth potential set GrabAGun apart from its competitors in its first full year of business.
What’s more, the company has a deeply connected board of directors that includes Donald Trump, Jr. along with seasoned industry veterans from Vista Outdoor, Thiel Capital, the NRA and PublicSq.
Investors looking to take advantage of the firearms market’s shift toward technology-driven mainstream retail may find GrabAGun a rare growth opportunity at the intersection of regulation, innovation and steady demand.
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