Toyota and Honda have launched a new industry partnership in Canada, creating a joint platform to represent large-scale vehicle manufacturing interests and collaborate with governments on sectoral issues.
The new organization, the Pacific Manufacturing Association of Canada (PMAC), brings together Honda Canada Inc., Honda of Canada Mfg., Toyota Canada Inc. and Toyota Motor Manufacturing Canada.
It will serve as a common platform for lobbying and political engagement with federal and provincial governments, while also including Japan-based auto parts suppliers with operations in Canada.
According to the founding companies, the association aims to promote the specific priorities of its members and underscore their long-standing role in Canada’s automotive sector through decades of manufacturing activity, capital spending and job creation.
Toyota Motor Manufacturing Canada President and PMAC Board Member Tim Hollander said: “For more than four decades, Toyota and Honda teams, along with our suppliers, have invested in Canadian communities, created high-quality jobs and built globally competitive vehicles.
“Through PMAC, we look forward to working collaboratively with governments and industry partners to sustain investment, strengthen supply chains and support the long-term success of Canadian manufacturing.”
According to the press release, the founding members represent the majority of vehicle production in Canada.
In 2025, Honda and Toyota collectively built more than 75% of all vehicles manufactured in the country and accounted for more than 60% of employment in Canada’s vehicle assembly plants.
Brendan Sweeney has been named the association’s first president and chief executive.
He previously directed automotive and manufacturing research centers at McMaster University and Western University.
Toyota said PMAC will participate in policy discussions covering the federal automotive strategy and the Canada-United States-Mexico Agreement.
His areas of interest will also include electric vehicles, greenhouse gas emissions, regulatory reform and measures aimed at strengthening manufacturing competitiveness.
PMAC President and Honda Canada CEO Dave Jamieson said: “The formation of PMAC is a positive and timely development as Canada’s automotive sector undergoes a period of profound change and challenge.”
“Toyota and Honda Launch Canadian Auto Manufacturing Alliance” was created and originally published by Just Auto, a brand owned by GlobalData.
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