VF Corp beats second quarter forecasts thanks to strong wholesale and back-to-school demand

VF Corp beats second quarter forecasts thanks to strong wholesale and back-to-school demand
VF Corp beats second quarter forecasts thanks to strong wholesale and back-to-school demand

However, in constant dollars, VF Corp’s revenue declined 1% year over year. This still exceeded the company’s previous forecasts, which predicted a drop of between 2% and 4%.

VF Corp Chairman and CEO Bracken Darrell said during the earnings call: “We delivered on our commitments and made further progress in our recovery, and we achieved this performance despite, admittedly, a fairly uncertain and unpredictable environment around the world.”

The US-based fashion and footwear firm reported operating income of $313 million and adjusted operating income of $330 million for the quarter ending September 27, 2025.

VF Corp’s operating margin improved to 11.2%, an increase of 130 basis points compared to the prior-year period, while adjusted operating margin reached 11.8%, an increase of 40 basis points.

Gross margin remained stable at 52.2%, unchanged from the same period last year.

The North Face brand generated 6% growth in revenue, with all geographic regions reporting gains compared to the prior year. Both the wholesale and direct-to-consumer (DTC) channels saw increases for The North Face.

Performance apparel saw growth across all regions, while transitional outerwear also saw increased demand. The North Face footwear showed double-digit gains in all regions, Darrell said.

Timberland posted a 7% increase in quarterly revenue, which was also driven by higher sales in both the wholesale and DTC channels. The Americas region saw particularly strong results during the back-to-school period, with double-digit sales growth.

Vans saw its revenue drop 9% compared to last year, but posted better results than previous quarters.

Bracken Darrell said the “product novelty” in the brand’s footwear range is attracting new consumers, especially women, as well as young people and children.

VF Corp’s selling, general and administrative (SG&A) costs increased 1% year over year in the second quarter of FY26, but decreased 1% in constant dollars as cost-saving initiatives offset an increase in back-to-school marketing expenses.

For Q3 FY26, VF Corp expects revenue to decline 1% to 3% in constant currency compared to Q3 FY25. Adjusted operating income is expected to be within a range of $275 million to $305 million.

For the full fiscal year, VF Corp anticipates operating income will be higher than last year, even after accounting for all known fees and the impact of divestitures. The company estimates that the divestitures, including Dickies, will have a negative impact of $35 million on annual results.

Last month, VF Corp announced the sale of the Dickies brand to Bluestar Alliance for $600 million in cash.

During an earnings call, Paul Aaron Vogel, CFO of VF Corp, said: “Dickies is a great asset and we know that the work we have done to date prepares the brand to return to profitable growth. In fact, it is the work we have done that has created an environment for others to become interested in the asset.

“With this in mind, the offer we received of $600 million is incredibly attractive. Based on fiscal 2026 estimates, this equates to an EV to sales multiple of 1.2x and an EV to EBITDA multiple of over 20x.”

In separate operational developments, The North Face reportedly reduced orders from longtime supplier Gelisim Tekstil and moved most production to Vietnam and Bangladesh. This measure was attributed to rising costs in Türkiye.

“VF Corp Tops Q2 Forecast on Strong Back-to-School Wholesale Demand” was created and originally published by Just Style, a brand owned by GlobalData.


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