Americans gave $4 billion to non-profit organizations Giving Tuesday In 2025, an increase from $3.6 billion They donated in 2024, according to estimates from the nonprofit GivingTuesday.
More people too They volunteered their time The Tuesday after Thanksgiving this year, which falls on Dec. 2, has become a major fundraising day for nonprofits. This year, 11.1 million people volunteered in the United States, compared to 9.2 million last year.
GivingTuesday started in 2012 as a hashtag and project for the 92nd St Y in New York and has since become Independent non-profit organization. The organization estimates how much was given and how many people volunteered using data from a wide range of sources, including giving platforms, payment processors, and software applications used by nonprofits.
The number of people giving and the total amount of donations may have increased this year as people seek a sense of belonging and connection, said Woodrow Rosenbaum, chief data officer at GivingTuesday.
“Generosity is a really powerful way to do that,” Rosenbaum said in an interview with The Associated Press. “But I think mostly when people see a need, they want to do something about it, and GivingTuesday is an opportunity to do that in a moment of celebration rather than crisis.”
Total donations increased 8.1% over last year when adjusted for inflation. GivingTuesday has also seen an average increase in the size of donations over time, and Rosenbaum said people may be as well Find additional ways to give also.
“Volunteering is a way you can add your impact without it costing you money,” he said.
Not everyone who volunteers their time does so through a nonprofit organization. They can volunteer with Mutual aid groups He said or through the help of family members or neighbors.
GivingTuesday does not include corporate or foundation donations in its estimates, because it focuses on the everyday generosity of individuals, Rosenbaum said. This means they did not include the billionaires’ gift Michael and Susan Dell $6.25 billion to encourage families to claim new investment accounts created by the Trump administration.
President Donald Trump hosted the Dells at the White House on Tuesday, calling their commitment “one of the most generous acts in the history of our country.” Dells will offer $250 million to $25 million for children ages 10 and under to invest in accounts that the U.S. Treasury will establish next year. the ” Trump accounts It was part of tax and spending legislation passed by the administration in the summer.
Much of charitable giving for nonprofits occurs at the end of the calendar year, and GivingTuesday serves as the unofficial start of what nonprofits consider the giving season. combination of Economic and political uncertainty This means it is difficult to predict how generous donors will be this year. Rosenbaum said the generosity shown on GivingTuesday is a very encouraging indicator of how the rest of the giving season will go.
“What we really hope is that nonprofits and community groups will see this as an opportunity because we are in a moment of abundance and people are ready and willing to help,” Rosenbaum said.
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