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Warren Buffett only bought shares of companies he had deep knowledge of.
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Investors should focus on understanding their circle of competence.
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Buying and selling stocks becomes a more thoughtful activity when you fully understand a company.
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At the end of last year, Warren Buffett stepped down as CEO of Berkshire Hathaway after an illustrious decades-long tenure at the helm of the conglomerate. His track record of compounding at an incredible rate makes him one of the greatest investors of all time in the eyes of many observers.
The Oracle of Omaha might have fewer responsibilities now, but that doesn’t mean retail investors can’t still try to emulate his philosophy. Here’s a simple test from Buffett you can follow before buying stocks in 2026.
Buffett is famous for only buying shares of companies he knows very well. Companies that fall into this category are considered within their circle of competence. This is a strict filter that everyone can start following to improve their investing skills.
First, it takes a little humility to truly understand the limits of your knowledge. Buffett notably avoided owning technology stocks because they weren’t in his wheelhouse for long. Companies in this sector experience rapid changes that make it difficult to forecast future financial performance.
However, Apple It was a known exception, as Buffett considered it a powerful brand with loyal customers. And during the third quarter of last year, Berkshire acquired a stake in Alphabeta dominant Internet company. Buffett was venturing into the tech space before stepping down as CEO. But it is worth highlighting that both Apple and Alphabet are not exactly risky bets.
A focus on easy-to-understand companies is probably why Berkshire’s portfolio is made up of boring consumer brands, financial institutions and energy entities. Buffett has gained deep experience in these industries.
When you truly understand a company, stock picking is a simpler process. By being familiar with the key products and services a company sells, the markets in which it operates, its distribution strategy, growth potential, earnings trends, and balance sheet, you can better determine what the company will look like in five years. It is also essential to know who the management team is and how they have performed in the past.