A Viral video of Tiktok has revived the speculation that the US car market is directed towards an accident.
Brandon (@the1mr_gratitude), which regularly shares financial and life advice with its 376,000 followers, the batches of claims are full of unvery cars, financing rates are unusually low and buyers could obtain discounts of up to 40%.
But while his video spread rapidly by Tiktok and X, experts and daily commentators remain divided, raising the question of whether they are real warning signs or simply another case of viral financial fear.
In his recent trend video, Brandon, who states “working with dealers throughout the country,” he told 460,000 spectators what he believes are the key signals that a car market accident is underway.
First, he explained that throughout the country, the lots of car dealers are overloading because cars are not sold, indicating the greatest decrease in at least 5 years. “They are sitting in lots an average of more than 120 days and we have not seen that from the pre-covid,” he said.
Secondly, he continued explaining that manufacturers were offering finances from 0 to 2% in cars at this time, again, a record amount from Covid. He then urged his viewers to review the aggregate cars sites, such as car gurus and the border of the car, to see how long the cars have not sold in lots, and use this to negotiate discounts up to 40%.
“That way, when you arrive at the concessionaire, you can call them in their Bs,” he concluded.
The commentators were divided into their answers, and many express disbelief by Brandon’s shots.
“What clash? They are asking between 50 and 60 thousand for a tacoma,” Eskimoinohio wrote.
“It could be overwhelmed, but prices are not going down,” added someone else.
Others expressed that the costs of life were so high that even thinking about buying a more basic car was out of discussion, and even those who could pay it would not do so in finance.
“People cannot afford food and electricity, much less new cars,” said Reddogforge.
The speech continued on X, where a repostation of the Brandon video of September 24, 2025 received more than 563k views. Here, people were not impressed, questioning the murky credentials of the self -declared expert.
“If there are so many cars in the lot, how do they pray that my use used?” Bobby did Birdie asked.
“He has no data. We are supposed to believe that a guy who ranted in his car in a baseball
@ilpadrinopacino through x
This is not the first time that Brandon has raised his eyebrows on the advice of his car. In 2024, another of his videos went viral after he told the viewers that they never made an initial payment when buying a vehicle, warning that Daily Dot reviewed and discovered that he was well intentional but defective. Nor do we find direct information that will link it to a car dealership network.
We have done the same with respect to Brandon’s latest statements to provide precise information for anyone who contemplates buying a car in the current market.
Brandon’s Take 1: The lots in car dealers are becoming excessive with non -ford cars throughout the country to rates not seen from the pandemic. This is proof that the market is in decline. Brandon says that the average amount of time is sitting without selling is 120 days.
Verification of Acts 1: According to Black Book data, through Caranddriver, models of main brands such as Lincoln, Volvo and Mercedes-Benz are sitting in the lots of concessionaires during an average of 110 days or more, which means that there are many possibilities that the 120-day demand claim.
Black Book also says that sales are constantly low versus 2017-19 numbers. However, correlation is not necessarily causality. Automobiles can remain without selling for a multitude of reasons, from manufacturers that yield large inventories in concessionaires to consumer behaviors.
For example, there may be a mismatch in the demand of some cars in the regions where they are not so popular, or consumers may want to wait for newer models to fall, causing a delay in older car sales.
Brandon’s Take 2: Brandon states that manufacturers offer more and more cars with 0-2% finance, indicating the decrease in sales. Once again, he states that this has not been from Covid.
Verification of Acts 2: Car Edge shows that, as of September 2025, some companies, including GM, Jeep and Nissan, offer cars with 0%finance. However, these agreements seem more common in electric vehicles than regular models.
When we carry out our control of facts, we discovered that, in general, it was much more common than interest rates would sit in around 4-6%, although they vary according to the lender. This is not so close to Covid levels, since the terms were also longer, typically extending up to 84 months, while the majority seems to stay between 36 and 60 months.
So, although Brandon is right, to some extent, his statements seem to be slightly sensation.
Brandon’s Take 3: If you want to find out how long has been in a car in a lot, you can check an aggregate car such as car gurus or the border of the car. These sites provide information about how long the cars have been in the concessionaire. Then you can use this information to negotiate a better treatment.
Verification of Acts 3: Aggregate car sites show approximate estimates, but with a warning. In Caredge, each list shows a number of “days in the market”, which details how long the car has been there. However, there is some confusion when this number is calculated, with an administrator that indicates that sometimes it includes the production of vehicles and the transit time, before the lot has reached. This could unfairly affect import models in particular, due to longer transit times.
Rich Barger through Carde
So be free to wear aggregate cars sites to have an approximate idea of ​​schedules, with the understanding that this may not be completely precise. And as to whether this can be used to take advantage, it will depend on the concessionaire, but it is always prepared with as much information as possible to help your case.
As for if Brandon was right about a broader market accident, the data is not yet 100% clear. While things are certainly slowing down, 2025 was still one of the best years for car sales since 2019.
There are also other factors at play that Brandon does not cover. For example, Kelley Blue Book indicates a slowdown in EV sales in particular, since early adoption reaches saturation, which could be affecting general trends. So, although Brandon has the right idea, it is worth remembering that the car market is complex and cannot be reduced to only two or three factors.
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(Tagstotranslate) Crash of the car concessionaire market (T)
