For the second day in a row, shares of Rivian Automotive (NASDAQ:RIVN) Shares were up on Friday (up 10.5% as of 2:20 pm ET) and for the same reason as yesterday:
A Wall Street analyst is raising Rivian’s price target.
Yesterday, Baird analyst Ben Kallo raised his price target on Rivian shares from $14 to $25. Kallo cited Rivian’s upcoming introduction of the R2 electric SUV into its lineup as the main motivation for raising its price target.
Today, Wedbush seconded that emotion.
Rivian is set to launch the R2 in the first half of 2026, and Wedbush analyst Daniel Ives agrees that outlook could lift Rivian shares to $25. More than just the new car, Ives argues that Rivian’s development of a new artificial intelligence chip and its push to make its vehicles autonomous give the company new ways to make money. At the same time, Rivian is working to reduce costs and increase its profit margin.
Will this be enough to save Rivian? I’m still not convinced.
On the one hand, Rivian did a great job of increasing sales last quarter. On the other hand, it did so amid a huge last-minute rush by consumers to buy electric vehicles before the federal EV tax credit disappeared. This feat will not only be difficult to repeat. The late September rush of EV sales likely drove a lot of demand from the fourth quarter, and even from 2026, to the third quarter of 2025.
Now all eyes must focus on sales growth. If Rivian keeps the momentum going into 2026, the stock could very well be the “buy” Wall Street says it is. But if sales stagnate… then Rivian stock sells off.
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