Online marketplace Temu has partnered with Centric Software to help sellers manage listings, inventory and orders more efficiently, as the company continues its efforts to expand its seller base in Europe.
The partnership links Temu’s marketplace with Centric Shoppingfeed’s technology platform, allowing merchants to connect with Temu while keeping product information consistent across their broader omnichannel operations.
The integration is now available for sellers using Centric Shoppingfeed.
It comes as the Chinese-owned e-commerce platform expands access to its platform to merchants based in Europe.
Centric Software said Temu has expanded its local seller program in more than 20 European markets, including Belgium, France, Germany, Italy, the Netherlands and Spain.
Temu also expects that over time up to 80% of its European sales will be made locally.
Centric Software said its solution is designed to reduce operational complexity for sellers by simplifying catalog management and synchronizing stock, reducing reliance on manual processes.
The retail technology provider added that it provides AI-powered enterprise systems aimed at supporting product development from concept to commercialization.
Fabrice Canonge, CEO of Centric Software, said: “We are excited that Temu has partnered with Centric Software to enable scaling for both Temu and its vendors through seamless onboarding and task automation.
“We are excited about further synergies between our two companies and are delighted to support Temu’s continued rapid growth trajectory.”
A Temu spokesperson said: “As more European sellers join Temu, we want to make it as easy as possible for them to manage their operations.
“Working with Centric Shoppingfeed means our sellers can connect once and keep everything in sync, allowing them to focus on growing their business.”
Centric Software tools are used by companies in a variety of industries, including consumer electronics, food and beverage, personal care, and multi-category retail.
It also supports functions such as fulfillment, design, planning, replenishment, sourcing, and selling.
“Temu Partners with Centric Software to Optimize Retailer Operations” was originally created and published by Retail Insight Network, a brand owned by GlobalData.
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